SecondBite’s corporate partnerships form an essential part of realising our mission to rescue good food and get it to those who need it most.
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In 2011, Coles and SecondBite formed a national partnership that led to a major expansion of our operations and reach across Australia. Coles partners with SecondBite to donate unsold, edible food to local charities across Australia providing food relief to people in need.
Coles has demonstrated leadership in the field, through actively embedding the SecondBite program into its organisational culture. This national program involves over 780 Coles supermarkets and some distribution centres. Since 2011, Coles’ partnership with SecondBite has provided the equivalent of more than 85 million meals for people in need (as at the end of FY19).
In addition to food donations, Coles supermarkets and Coles Liquor raise funds for SecondBite through the sale of $2 donation cards and reusable shopping bags. In FY19, $2.75 million was raised by Coles’ customers and team members through the sale of these products.